Why email marketing is better than social media marketing?

In 2018 social media still remain a great marketing tool. Some good marketing strategies can generate debates and they connect audiences with you business.

However, email marketing is said to be 20 times more effective than social media even if emails are prone to getting pushed aside, deleted or ignored entirely. Email marketing campaigns are more effective at attracting audiences and getting them to subscribe during checkout after making a purchase, and they increase the reorder value by as much as 17%.

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What is A/B Testing and how can it help your business?

A/B testing is a great way to compare digital marketing tools or strategies to see which one is working better.

It’s a cost effective way of testing everything from web pages to email campaigns against each other so you get the best ROI. Using this method, you’ll get the numbers and statistics to see what needs to be changed out, tweaked or left alone.

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How to calculate ROAS

What is ROAS? ROAS Definition: Return On Advertising Spend, (ROAS), is a metric that measures the results of a digital advertising campaign. It returns the amount of revenue you get for every dollar spent into advertising. Why you should calculate ROAS? Having ROAS calculated you can evaluate how marketing & advertising are working and how you … Read more

Best Marketing Automation Software for Magento

So you have a Magento store and you’re looking for the Best Marketing Automation Tool for it, right? You are on the right page. Here are the reasons: Our extension integrates automatically with your store. Events sent to our systems: product view, add to cart, add to wishlist, category view, search, add to cart, checkout … Read more

How to Create a Performing Lead Generation System

A Powerful Lead Generation System Teaches You How to Set Email Collector, TagManager, Analytics + Remarketing Correctly. We want your email address, your phone number or any other contact details so that after we could turn you into a client. Sometimes we do not even follow a step-by-step sale cycle so we can convince you that … Read more

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