What is Ecommerce Sales Equation

So you want to understand sales for your online shop. The simplest equation is: S = T x RC x AOV – R [Sales= Traffic (T) * Conversion Rate * Average Order Value – Returns] The formula is easy to remember and contains the following metrics: Traffic (number of users who visit your website for a specific period) Conversion Rate (percent …

Google offers FREE cross-channel attribution using AI

Yesterday, at Next Marketing Conference, Google launched free cross-channel attribution solution. By unifying data from Adwords, Analytics and Double Click, it can better measure the influence of every channel that user interacts with before conversion. Babak Pahlavan, (senior director of product management for analytics and measurement), declared: “We capture the clicks, as long as there was a click, …

All about Push Notifications

All you need to know about push notifications: Push notifications are short messages displayed when browser is open. Currently they are available on Chrome, Firefox, Safari and Opera. How push notifications work? People are visiting your website, and a prompt asking for push notifications permission appears. If they give permission you can target them later …

How to add a Custom Tab to your Facebook Page for collecting emails?

Facebook allows page admins to add Custom Tabs to their pages. Technically, a Tab is an iframe loading a secure page over the internet. This Iframe can only be added by an authorized Facebook app. Mara allows to add such a custom Tab to collect email addresses with only a few clicks. How do I …

Web push notifications for online stores

Push notifications are something you need to read about. This article tries to summarise how can push notifications get more sales for your store. All online shops use email, social media, affiliate marketing, text messages, or ad networks to bring (back) traffic to their website. The results vary for each of these channels, so we won’t …