What is marketing automation?

We all hear about Marketing Automation in almost every facebook group, news outlet, investment opportunities, trainings or simple blogs we follow. But do we know what marketing automation is? What is Marketing Automation? Marketing Automation is the process that automates marketing efforts in order to reach the goals. Basically, instead of having marketing people doing …

Black Friday Step by Step – Learn how to prepare your Online Shop

If you have not already started, it’s time to get ready for Black Friday, the world’s largest sales campaign.The phenomenon has grown year by year and the sales generated by Black Friday have increased steadily, reaching about $3 billion in 2016. Whether it is the first Black Friday you organize or not, we have prepared a …

Improve your ecommerce email marketing strategy with these ideas!

MARA is all about marketing automation, as you know it. You might be already using our 20+ automations scenarios or any other email marketing automations solutions, which probably increased your revenue already. Some other very effective strategies that work together with automations can be used to increase revenues even more. Optimizing campaigns from time to time …

6 Best Performing Email Retargeting Campaigns

Those are the best performing email campaigns that you must have for your ecommerce business. If you don’t know how to create them, get in touch with us or create a free account. There’s no specific order for the following campaigns, because the results are different based on each shop, industry size or target.

What is Conversion Rate Optimization?

To find out what conversion rate optimization is, Wikipedia gives the following definition: In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. Using more familiar terms, conversion …

[Infographic] How a personalized newsletter is sent in 8 steps.

Find out how a personalized newsletter is reaching out your customers: You create the campaign in our dashboard Content is converted to a specific format for our system On sending time, we select recipients in real-time System excludes users who are not able to receive new emails due to various limits The list of remaining …

Email Personalization Statistics 2017

Hello, While surfing the web I’ve put together some articles on email personalization statistics. Feel free to check each of them: Personalized emails increase click-through rates by an average of 14%. They also increase conversion rate by 10%. – Aberdeen Personalized emails might deliver up to 6x higher transaction rates. – Experian 74% of marketers say targeted …