What is Ecommerce Sales Equation

So you want to understand sales for your online shop. The simplest equation is: S = T x RC x AOV – R [Sales= Traffic (T) * Conversion Rate * Average Order Value – Returns] The formula is easy to remember and contains the following metrics: Traffic (number of users who visit your website for a specific period) Conversion Rate (percent …

Google offers FREE cross-channel attribution using AI

Yesterday, at Next Marketing Conference, Google launched free cross-channel attribution solution. By unifying data from Adwords, Analytics and Double Click, it can better measure the influence of every channel that user interacts with before conversion. Babak Pahlavan, (senior director of product management for analytics and measurement), declared: “We capture the clicks, as long as there was a click, …