Existing email subscribers and the GDPR

You already have an email database you built over time. As you know each year you lose about 25% of these email subscribers for various reasons. Some unsubscribe, other do not exist anymore and so on. This year you’ll have another reason to clean your email list: GDPR. If you do not have clear consent …

What is A/B Testing and how can it help your business?

A/B testing is a great way to compare digital marketing tools or strategies to see which one is working better. It’s a cost effective way of testing everything from web pages to email campaigns against each other so you get the best ROI. Using this method, you’ll get the numbers and statistics to see what …

How to calculate ROAS

What is ROAS? ROAS Definition: Return On Advertising Spend, (ROAS), is a metric that measures the results of a digital advertising campaign. It returns the amount of revenue you get for every dollar spent into advertising. Why you should calculate ROAS? Having ROAS calculated you can evaluate how marketing & advertising are working and how you …

Best Marketing Automation Software for Magento

So you have a Magento store and you’re looking for the Best Marketing Automation Tool for it, right? You are on the right page. Here are the reasons: Our extension integrates automatically with your store. Events sent to our systems: product view, add to cart, add to wishlist, category view, search, add to cart, checkout …

7 Ways for Shop Owners to Build Consumer Trust

Like any manager a shop owner has the power to change or create a company culture. Ecommerce these days it about trust, more than it is about low prices. If used wisely, this power from managers can grow the business, or otherwise close it down. In marketing to sell products/services you need to present them …

Email Personalization Statistics 2017

Hello, While surfing the web I’ve put together some articles on email personalization statistics. Feel free to check each of them: Personalized emails increase click-through rates by an average of 14%. They also increase conversion rate by 10%. – Aberdeen Personalized emails might deliver up to 6x higher transaction rates. – Experian 74% of marketers say targeted …

Our Manifesto is here

We’ve launched our self-service product based on this manifesto: Available here: http://happystartupschool.com/happifesto What is Mara? MARA comes from Marketing Automation. We are building a fully-featured solution for an online retailer. While there is a lot of competition in this industry, with lots of very good solutions appearing very often, what we do different is that we …