What is marketing automation?

We all hear about Marketing Automation in almost every facebook group, news outlet, investment opportunities, trainings or simple blogs we follow. But do we know what marketing automation is? What is Marketing Automation? Marketing Automation is the process that automates marketing efforts in order to reach the goals. Basically, instead of having marketing people doing …

What is Conversion Rate Optimization?

To find out what conversion rate optimization is, Wikipedia gives the following definition: In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. Using more familiar terms, conversion …

What is Ecommerce Sales Equation

So you want to understand sales for your online shop. The simplest equation is: S = T x RC x AOV – R [Sales= Traffic (T) * Conversion Rate * Average Order Value – Returns] The formula is easy to remember and contains the following metrics: Traffic (number of users who visit your website for a specific period) Conversion Rate (percent …

What is ecommerce marketing automation?

We’ve started all to hear and read about marketing automation. But what does it mean for ecommerce? Ecommerce marketing automation is a solution capable of dealing with repetitive tasks which otherwise would be done manually by a human. Think about social media, customer support, email marketing, conversion rate optimization, retargeting which can be set and …