There is only one month left for this year BlackFriday. Do you know what to do to prepare for a successful campaign?
The following checklist is a part of the complete guide we are going to launch next week. It’s going to be FREE for all our subscribers, so subscribe to MARA to get it.
Website
- Your website loads in about 2 seconds
- Test server capacity for a high traffic volume
- Your website design is responsive and you can easily make orders from mobile
- Show detailed information about shipping and return policies
- Test all website features, including checkout and ordering process
- Temporarily add a BlackFriday specific theme
- Install tracking pixels for all third party used solutions
Support Service
- Make public and display information on the website that deliveries will take longer than usual
- Install tools for client support: live-chat, Facebook messenger, whatsapp
- Supplement support staff to cope with higher volume
- Loyalize clients from BF campaign to become recurring customers
Products and suppliers
- Find out the most wanted product categories using surveys
- Set with your suppliers what items can have large discounts
- Analyze catalog reports for most wishlisted and added to cart products to find out what interests users haveMarketing
- Plan marketing calendar for the entire period
- Collect email addresses and push subscribers
- Optimize site for search engines to include BlackFriday specific keywords and join special directories
- Setup and start remarketing campaigns on Facebook Ads and Google Adwords
- Use social media to promote your BF campaign
- Change Cover image on your page
- Create a tab for users to subscribe to newsletter
- Use #blackfriday hashtags for your brand
- Start retargeting campaigns through email and push notifications
- Create content (blog articles, videos) to promote your BlackFriday campaign
- Send newsletters to prepare your subscribers about the limited campaign
- Make a dedicated landing page with your promotions
- Make banners for website, Adwords, Facebook Ads, affiliates and other external sources
- Start cart recovery through email & push notifications
- Personalize email communication for various customer segments
- Use custom UTM tags for all your BF campaigns