You already have an email database you built over time. As you know each year you lose about 25% of these email subscribers for various reasons. Some unsubscribe, other do not exist anymore and so on.
This year you’ll have another reason to clean your email list: GDPR. If you do not have clear consent from those users or you can not trace valid consent you might need to remove them completely.
So you will need consent again. We have a great re-confirmation tool for you to start using today.
You may also think about including our new “confirmation” button into your outgoing emails, so you get everything transparent and fair.