[Infographic] How a personalized newsletter is sent in 8 steps.

How a personalized newsletter is sent


Find out how a personalized newsletter is reaching out your customers:

  1. You create the campaign in our dashboard
  2. Content is converted to a specific format for our system
  3. On sending time, we select recipients in real-time
  4. System excludes users who are not able to receive new emails due to various limits
  5. The list of remaining users is shared between robots in equal small parts;
  6. Each email is then processed on an individual level:
    • it chooses the variance for A/B tests
    • replaces user tags with their values
    • computes and includes product recommendations
    • adds tracking params to all outgoing links
  7. After processing another robot takes the result and sends the actual email. It tries to send it up to three times.
  8. Email events starts to flow into our reporting system in real-time.

Did you know there are so many steps into sending a smart personalized newsletter?

All about Push Notifications


All you need to know about push notifications:

Push notifications are short messages displayed when browser is open. Currently they are available on Chrome, Firefox, Safari and Opera.

How push notifications work?

People are visiting your website, and a prompt asking for push notifications permission appears.

If they give permission you can target them later with a short message.

How push notifications look like?

They appear on desktop browsers as a message in the top-right corner and on mobile the same way as any other notification.

What content can be sent inside a push message?

You can customize title, message content, thumbnail. Chrome allows for a bigger image to be displayed below the message. Clicking on it will redirect user to a link you provide.

What are the benefits of push notifications?

  1. Very small costs
  2. Very high click-rate
  3. Only few unsubscribes
  4. Instantly delivered
  5. Easy to start

How can you start sending push notifications?

You need to copy our javascript integration code on all your pages. And that’s all.