Our approach is to conform with 2018 EU General Data Protection Regulation as soon as possible.
Please return to this page for GDPR implementation updates.
Until 25 May there are left:
How MARA is getting ready for GDPR:
Under GDPR anticipation, which comes into force on 25th May 2018, we consider the following:
This feature is already added. See details.
Our email collectors have a required checkbox.
In addition, to extra protect our customers and personal data they control, we will add more feature to strengthen compliance with GDPR rules.
More detailed guide of GDPR compliance for ecommerce stores
What is GDPR:
GDPR is an abreviation of General Data Protection Regulation, which refers to the right of personal data for EU citizens.
This regulation allows EU citizens the right to request access, change and/or removal of any personal date from a company.
GDPR defines 3 roles:
For more information, please visit official GDPR website
For internet users (Data Subject)
Internet Users represent your online store visitors, clients, employees
What is MARA
MARA is a marketing automation software that helps online retailers sell more and easier.
To do this, we provide businsesses with email marketing, onsite/email/push retargeting, product recommendations, push notifications or landing pages services.
All MARA services show potentials customers the most relevant products to entince them into buying.
Our services include:
Using these information, MARA computes product recommendations, creates personalized messages for a better shopping experience.
What data are we collecting
When an user visits a store using MARA, the following data is collected:
What users can do
For any information shared with MARA by a Data Controller (store/website), users are able to:
MARA allows Data Controllers (shop/website owners) to make any of these actions. If you are an end user and have questions about these please contact us.
For store/site owners (Data Controller)
MARA can use information like: email addresses, unique ID's or any other data. MARA can be used without personal data, but that comes with a drop in performance.
As Data Controllers, we ask you not to send sensible data to MARA: credit card numbers, state identification numberes, full home addresses.
How does MARA Marketing Automation Software works:
We take GDPR seriously, the same way we've respected and protected personal information for our users.
Measures already implemented:
What you need to do as an online business/ecommerce store:
You will need to gain explicit tracking permission from your users. We recommend to check rules that apply to you from a specialized legal office.
When receiving a delete request, you will need to remove all personal data from your own system and from MARA to remove the change of reimporting users into MARA. Complete removal of personal data could take up to 30 days based on platform technical details.
You will need to keep all removal/update requests for at least 60 days, in cases like returning to an older backup so we know to remove this data again. In such situations you will be contacted by one of our representatives.
You need to agree that you read, understand and implemented these things, before starting to track users.
For any questions, please contact us or send an email to [email protected]
Latest blog articles
Existing email subscribers and the GDPR
You already have an email database you built over time. As you know each year you lose about 25% of these email subscribers for various reasons. Some unsubscribe, other
[Infographic] 25 essential rules for email marketingView Infographic