Marketing Automation Scenarios
Email marketing is the best performing channel, with the highest ROI. In the last years, general newsetters changed with personalized content, and emails sent based on user activity became increasingly important.
Interactions
Cookie Law Message
Display a cookie law message to new visitors
1
EXIT Intent free delivery voucher
Give a FREE delivery voucher to users with items in cart who try to exit the website
2
EXIT Intent Email Collector
Collect email addresses following visitor exit intent
3
Email Collector – 3 pages new visitors
Collect email addresses from new visitors who viewed at least 3 pages
4
Product bounce – 3 pages
Display a product user was interested in after a few viewed pages.
5
Welcome email
Send a welcome email to people who subscribe from our popups
6
Weekly newsletter with new items
Send a weekly newsletter to all subscribers with new products added
7
Site Search retargeting
Retarget people who used search function a day ago
8
Reactivate dormant users
Send email to users who have last email open/click 90 days ago
9
Cross sell after purchase
Send an email one day after purchase with cross-sell products
10
Category browse retargeting
Retarget people who visited product categories on the website
11
Product browse retargeting
Retarget people who visited some products a day ago
12
Birthday voucher 3 days before
Send a voucher 3 days before user birthday
13
Last purchase 3 months ago
Remind people who last bought from you 3 months ago
14
Happy Birthday
Send a birthday wish to people who celebrate today
15
Past purchase review
Get a review after 5 days after a purchase
16
Checkout abandonment
Send an email to people who abandon checkout page
17
Cart abandonment
Send an email to people who add to cart and abandon it
18
Forms/Surveys
Post purchase survey
Display on purchase confirmation page. Use this to find out why people are buying from you.
19
Unsubscribe reasons
Displayed right after people unsubscribe from your emails. Find out why and improve your email marketing.
20
What keeps you from purchasing?
Poll displayed on checkout page to find out why users are reluctant to finish purchase.
21
PUSH Notifications
Cart abandonment PUSH
Send a push notification to people who add to cart and abandon it
22
Checkout abandonment PUSH
Send a push notification to people who abandon checkout page