Create your UTM tracking params using our UTM builder.
Use our examples or read more about Google URL campaign builder to track campaigns correctly.
This tool is part of Marketing Tools
Copy and share the generated links below on mediums you are using to bring traffic to your website.
Remember! Do not use links with UTM params on your own website. You lose important traffic sources.
Google URL builder adds custom campaign tracking variables to a link for automated reporting inside Google Analytics and other reporting systems. Those UTM tracking params that are added allow for easily tracking promotions, traffic sources and better determining marketing campaigns ROI.
If you only need to add UTM params to a HTML or Email string use HTML/Email UTM editor
Any link with UTM tracking params added is recognized by any tracking solutions like: Google Analytics, Yandex Analytics, Bing, MARA cloud and use this information to detect sources for the visitor who clicked it.
Use our tool on the left side to add UTM tracking params to your link. If you have multiple links, just enter all of them, one per line and we will do the job for you.
Having your external links with UTM tracking params allow your analytics software to better assign traffic to specific campaigns you spend money on. That's how you can see if your marketing budget is well spent or the traffic you are bringing converts well. Otherwise it's hard to identify what click bring you a conversion.
We're a marketing company so we use this UTM params on a daily basis. This way we've built the best utm tracking params for various cases and we share those with you to give some examples.
Example of a link to our website:
The same link with UTM tags added: (scroll to the right)
Example URL's with UTM params
Pay attention to character case. Analytics solutions are case sensitive, so utm_source=google is different from utm_source=Google.
Read more about Google Custom Campaigns