Lucky Wheel

Lucky Wheel

Email email email. Foy years now is one of the best performing channels. Cheaper than ads, with better results than push notifications or text messages, it continues to be like that in 2021 as well. There are countless ways to collect emails on your website, many of them that we also provide: popups, full-screens various … Read more

Existing email subscribers and the GDPR

You already have an email database you built over time. As you know each year you lose about 25% of these email subscribers for various reasons. Some unsubscribe, other do not exist anymore and so on. This year you’ll have another reason to clean your email list: GDPR. If you do not have clear consent … Read more

25 essential rules for email marketing

Each advertiser has different strategies and ways of approach, regardless of the marketing channel used, but there is also a small set of rules that each of them has to respect if they want to get good results.

So we have for you 25 essential rules for email marketing:

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Updates for March

It’s hard to keep up with new clients and product updates. But in March we’ve worked on the following: User Tags – you can easily add and now remove tags from users Interaction campaigns – we’re sure they work on any website and our editor correctly deals with css Countdown Timer – Generate Urgency by having an animated GIF … Read more

How to Build User Segments?

What is User Segmentation?

User segmentation is the practice of dividing a user base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. User or customer segmentation, also called consumer segmentation or client segmentation, procedures include:

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Why email marketing is better than social media marketing?

In 2018 social media still remain a great marketing tool. Some good marketing strategies can generate debates and they connect audiences with you business.

However, email marketing is said to be 20 times more effective than social media even if emails are prone to getting pushed aside, deleted or ignored entirely. Email marketing campaigns are more effective at attracting audiences and getting them to subscribe during checkout after making a purchase, and they increase the reorder value by as much as 17%.

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What is A/B Testing and how can it help your business?

A/B testing is a great way to compare digital marketing tools or strategies to see which one is working better.

It’s a cost effective way of testing everything from web pages to email campaigns against each other so you get the best ROI. Using this method, you’ll get the numbers and statistics to see what needs to be changed out, tweaked or left alone.

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