In this article we’re going to learn about UTM Parameters and how to track your Marketing campaigns in Google Analytics. UTM params are the best way to track all your marketing efforts.
What is Conversion Rate Optimization?
To find out what conversion rate optimization is, Wikipedia gives the following definition: In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. Using more familiar terms, conversion … Read more