In this article we’re going to learn about UTM Parameters and how to track your Marketing campaigns in Google Analytics. UTM params are the best way to track all your marketing efforts.
So you want to understand sales for your online shop. The simplest equation is: S = T x RC x AOV – R [Sales= Traffic (T) * Conversion Rate * Average Order Value – Returns] The formula is easy to remember and contains the following metrics: Traffic (number of users who visit your website for a specific period) Conversion Rate (percent … Read more
Yesterday, at Next Marketing Conference, Google launched free cross-channel attribution solution. By unifying data from Adwords, Analytics and Double Click, it can better measure the influence of every channel that user interacts with before conversion. Babak Pahlavan, (senior director of product management for analytics and measurement), declared: “We capture the clicks, as long as there was a click, … Read more