How to Build User Segments?

What is User Segmentation?

User segmentation is the practice of dividing a user base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. User or customer segmentation, also called consumer segmentation or client segmentation, procedures include:

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10 Marketing Automation features that will bring sexy profits!

  Find out what is marketing automation and how it can help your business. It’s like having another data specialist into your marketing department, doing the hardest part of their work. Is Marketing Automation what I think it is? Collecting user information by CRMs and marketing automation tools is the first important part of a … Read more

What is ecommerce marketing automation?

We’ve started all to hear and read about marketing automation. But what does it mean for ecommerce? Ecommerce marketing automation is a solution capable of dealing with repetitive tasks which otherwise would be done manually by a human. Think about social media, customer support, email marketing, conversion rate optimization, retargeting which can be set and … Read more

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