Existing email subscribers and the GDPR

You already have an email database you built over time. As you know each year you lose about 25% of these email subscribers for various reasons. Some unsubscribe, other do not exist anymore and so on.

This year you’ll have another reason to clean your email list: GDPR. If you do not have clear consent from those users or you can not trace valid consent you might need to remove them completely.

So you will need consent again. We have a great re-confirmation tool for you to start using today.

You may also think about including our new “confirmation” button into your outgoing emails, so you get everything transparent and fair.

Something like: 

“We’re updating our records to ensure we keep sending you all of our latest news and offers. Please confirm you still want to hear from us before May 2018 to ensure you keep getting our emails!”
The special tag will turn into a unique confirmation link.  Any subscriber who clicks it is re-confirmed and you’ll have a record of that consent.
With great power comes great responsibility.
Bear in mind if you go down the re-confirmation route, even if it’s just once, you are committed to honouring it. Otherwise, after May 2018 you will ONLY be able to email subscribers who have clicked confirm.
Disclaimer: The above information and materials created by our team are not intended to constitute or provide any legal advice.
You should seek advice from a legal professional or contact the Information Commissioners Office to discuss your business needs.

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