Those are the best performing email campaigns that you must have for your ecommerce business. If you don’t know how to create them, get in touch with us or create a free account. There’s no specific order for the following campaigns, because the results are different based on each shop, industry size or target.
Best Campaign #1: Cart Recovery Campaign
By far the best performing campaign, it aims to help you with cart abandonment. Note that this campaign and Checkout Abandonment are pretty similar, only that users who are getting this didn’t reach the checkout step.
Email is sent after 60minutes-3 hours from the cart abandonment. Users who added products to their cart showed interest in them, and most probably they have not decided yet, but are pretty close. Do you recover abandoned carts?
Targeting Rules:
- New visitors only (as opposed to returning visitors)
- Sent immediately after they signup to receive the offer
- Exclude sending if they are already on your list.
Possible Subject Lines:
- You cart is here
- We still have your items, but not for too long
- Ready to finish the purchase
- Cart items are waiting for you
Average Campaign Metrics
Best campaign #2: Abandoned Checkout Campaign
People starting completing checkout form are only one-step away from confirming the purchase. You must tackle this situation immediately, and our Checkout Abandonment Campaign is there to help you!
Targeting Rules:
- People who went to checkout page
- Sent within 30-60 minutes from the last activity
- Exclude sending if they purchased
Possible Subject Lines:
- You’re almost there. Ready to receive your order?
- Your products are almost packed to be delivered
- You’re very close to finish purchase
- Cart products are waiting for confirmation
Average Campaign Metrics
Best Campaign #3: New Subscribers Campaign
The New Visitor campaign aims to target new subscribers and to encourage them to make their first purchase. This email is sent immediately after they fill any of the subscribers forms from the website. The best way to show an email subscription form is to use our interactive forms.
To increase the list you need to target new visitors from your website and display them a popup subscription widget telling about the discounts.
Targeting Rules:
- New subscribers only (as opposed to old subscribers filling the form again)
- Sent immediately after they signup to receive the offer
- Exclude sending if they are already on your list.
Possible Subject Lines:
- Welcome to our shop! Your exclusive coupon is included
- Welcome! Your discount is inside
- Discount code is included
- Unique Coupon code is sent
Average Campaign Metrics
Best Campaign #4: Product Browse Campaign
The Product Browse Campaign aims to target shoppers who browse product pages but never added any items to their cart. Did you know that there are 70x more people who do this than “add to cart” so the performance of this particular campaign usually outperforms cart abandonment emails (quite easily).
This campaign doesn’t need any heavy selling or strong incentives either. The real success of this campaign is in the ability to dynamically populate the template with the product information the shopper was viewing along with related product recommendations based on the products they browsed on the site.
Targeting Rules:
- Shopper browses product page but doesn’t add any items to their cart.
- No order was made within the last 24hrs.
- No abandon cart email was sent within the last 24hrs.
Subject Lines Ideas:
- A quick reminder…
- Take another look…
- This item is nearly sold out…
Average Campaign Metrics
Best campaign #5: Category Browse Campaign
This campaign is triggered and sent when a shopper browses a particular category on your site but didn’t proceed into looking at the product/adding it to the cart.
The purchase intent for category browser is lower than for Product Browse, but still, this email aims to send each shopper a completely personalized message with category specific recommendations in relation to the exact category they were showing interest into.
Targeting Rules:
- Visitor viewed a category page at least 3 times.
- Didn’t proceed to view products/add to cart.
- Didn’t make an order in the last 2 days.
Possible Subject Lines:
- View our **|category|** selection
- Shopping for **|category|**?
- Our latest **|category|** deals are here
Average Campaign Metrics:
Best Campaign #6: Search Retargeting Campaign
People who use searching function on your online shop are looking for something, but couldn’t find using the menu.
In most cases these are people want to buy from you but for some reason the products they were looking for were not easily found. Is similar to going in a hypermarket and leaving without buying because you couldn’t find the aisle with Nutella.
Targeting Rules:
- Shopper used search function on the homepage
- Didn’t click on any category or product pages.
- Didn’t make an order in the last 2 days.
Subject Lines Ideas:
- What are you looking for?
- Did you find anything for **|search_query|**?
- Can we help you with your search?
Average Campaign Metrics:
Do you run any other campaigns which work best on your shop? Do you have an idea about one and don’t know how to create it? With MARA, all marketing campaigns are possible. Create an account and start making more money from your clients!