Find out how a personalized newsletter is reaching out your customers:
- You create the campaign in our dashboard
- Content is converted to a specific format for our system
- On sending time, we select recipients in real-time
- System excludes users who are not able to receive new emails due to various limits
- The list of remaining users is shared between robots in equal small parts;
- Each email is then processed on an individual level:
- it chooses the variance for A/B tests
- replaces user tags with their values
- computes and includes product recommendations
- adds tracking params to all outgoing links
- After processing another robot takes the result and sends the actual email. It tries to send it up to three times.
- Email events starts to flow into our reporting system in real-time.
Did you know there are so many steps into sending a smart personalized newsletter?