[Infographic] How a personalized newsletter is sent in 8 steps.

How a personalized newsletter is sent

Find out how a personalized newsletter is reaching out your customers:

  1. You create the campaign in our dashboard
  2. Content is converted to a specific format for our system
  3. On sending time, we select recipients in real-time
  4. System excludes users who are not able to receive new emails due to various limits
  5. The list of remaining users is shared between robots in equal small parts;
  6. Each email is then processed on an individual level:
    • it chooses the variance for A/B tests
    • replaces user tags with their values
    • computes and includes product recommendations
    • adds tracking params to all outgoing links
  7. After processing another robot takes the result and sends the actual email. It tries to send it up to three times.
  8. Email events starts to flow into our reporting system in real-time.

Did you know there are so many steps into sending a smart personalized newsletter?

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