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What is User Segmentation?
User segmentation is the practice of dividing a user base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. User or customer segmentation, also called consumer segmentation or client segmentation, procedures include:
In 2018 social media still remain a great marketing tool. Some good marketing strategies can generate debates and they connect audiences with you business.
However, email marketing is said to be 20 times more effective than social media even if emails are prone to getting pushed aside, deleted or ignored entirely. Email marketing campaigns are more effective at attracting audiences and getting them to subscribe during checkout after making a purchase, and they increase the reorder value by as much as 17%.
A/B testing is a great way to compare digital marketing tools or strategies to see which one is working better.
It’s a cost effective way of testing everything from web pages to email campaigns against each other so you get the best ROI. Using this method, you’ll get the numbers and statistics to see what needs to be changed out, tweaked or left alone.
