Web push notifications for online stores

Push notifications are something you need to read about. This article tries to summarise how can push notifications get more sales for your store. All online shops use email, social media, affiliate marketing, text messages, or ad networks to bring (back) traffic to their website. The results vary for each of these channels, so we won’t … Read more

What is ecommerce marketing automation?

We’ve started all to hear and read about marketing automation. But what does it mean for ecommerce? Ecommerce marketing automation is a solution capable of dealing with repetitive tasks which otherwise would be done manually by a human. Think about social media, customer support, email marketing, conversion rate optimization, retargeting which can be set and … Read more

What’s next after conversion rate optimization?

Here we are in 2017 still searching for conversion rate optimization tools. There is so much content writter on conversion optimization solutions, ideas, tricks and lots that you might think is changing the world. Is this true, are we missing something if we don’t optimise our site based on conversion rate? Definitely we miss some … Read more

Our Manifesto is here

We’ve launched our self-service product based on this manifesto: Available here: http://happystartupschool.com/happifesto What is Mara? MARA comes from Marketing Automation. We are building a fully-featured solution for an online retailer. While there is a lot of competition in this industry, with lots of very good solutions appearing very often, what we do different is that we … Read more

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