In this article we’re going to learn about UTM Parameters and how to track your Marketing campaigns in Google Analytics. UTM params are the best way to track all your marketing efforts.
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[Infographic] How a personalized newsletter is sent in 8 steps.
Find out how a personalized newsletter is reaching out your customers: You create the campaign in our dashboard Content is converted to a specific format for our system On sending time, we select recipients in real-time System excludes users who are not able to receive new emails due to various limits The list of remaining … Read more
Email Personalization Statistics 2017
Hello, While surfing the web I’ve put together some articles on email personalization statistics. Feel free to check each of them: Personalized emails increase click-through rates by an average of 14%. They also increase conversion rate by 10%. – Aberdeen Personalized emails might deliver up to 6x higher transaction rates. – Experian 74% of marketers say targeted … Read more
Examples and Advantages of PUSH Notifications for ecommerce
How to win website visitors trust?
Have you ever asked yourself: do my visitors trust my business? If not you should start asking as soon as possible, because winning visitors trust is the first goal of your company marketing. All transactions, either online or offline, are based on the trust between the two parties. Without having trust in the other side, you can’t … Read more
10 Marketing Automation features that will bring sexy profits!
Find out what is marketing automation and how it can help your business. It’s like having another data specialist into your marketing department, doing the hardest part of their work. Is Marketing Automation what I think it is? Collecting user information by CRMs and marketing automation tools is the first important part of a … Read more
What is Ecommerce Sales Equation
So you want to understand sales for your online shop. The simplest equation is: S = T x RC x AOV – R [Sales= Traffic (T) * Conversion Rate * Average Order Value – Returns] The formula is easy to remember and contains the following metrics: Traffic (number of users who visit your website for a specific period) Conversion Rate (percent … Read more
Google offers FREE cross-channel attribution using AI
Yesterday, at Next Marketing Conference, Google launched free cross-channel attribution solution. By unifying data from Adwords, Analytics and Double Click, it can better measure the influence of every channel that user interacts with before conversion. Babak Pahlavan, (senior director of product management for analytics and measurement), declared: “We capture the clicks, as long as there was a click, … Read more
All about Push Notifications
All you need to know about push notifications: Push notifications are short messages displayed when browser is open. Currently they are available on Chrome, Firefox, Safari and Opera. How push notifications work? People are visiting your website, and a prompt asking for push notifications permission appears. If they give permission you can target them later … Read more
How to add a Custom Tab to your Facebook Page for collecting emails?
Facebook allows page admins to add Custom Tabs to their pages. Technically, a Tab is an iframe loading a secure page over the internet. This Iframe can only be added by an authorized Facebook app. Mara allows to add such a custom Tab to collect email addresses with only a few clicks. How do I … Read more