7 Ways for Shop Owners to Build Consumer Trust

Like any manager a shop owner has the power to change or create a company culture. Ecommerce these days it about trust, more than it is about low prices.

If used wisely, this power from managers can grow the business, or otherwise close it down. In marketing to sell products/services you need to present them well. So it’s not only about the product you sell, but the perception of the entire service associated with the sale.

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2017 Holidays Marketing Campaigns Tips (with props)

2017 Holidays are around the corner, so you need to be prepared.

The best advice from all marketers we know is to start early. If you haven’t started this is your last chance.

If you don’t have already set all the tactics and marketing materials, here are some ideas for this year holidays. Use them for free and share this article for others to get inspired.

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New stuff added in November

Surveys become more important Data is the new gold, you know it. So it’s real information from your customers. We’ve launched site polls one year ago, but if you wanted to send a survey by email or to share it on Facebook you couldn’t. Until now! New survey type campaigns give a public URL to … Read more

What is marketing automation?

We all hear about Marketing Automation in almost every facebook group, news outlet, investment opportunities, trainings or simple blogs we follow. But do we know what marketing automation is? What is Marketing Automation? Marketing Automation is the process that automates marketing efforts in order to reach the goals. Basically, instead of having marketing people doing … Read more

Improve your ecommerce email marketing strategy with these ideas!

MARA is all about marketing automation, as you know it. You might be already using our 20+ automations scenarios or any other email marketing automations solutions, which probably increased your revenue already. Some other very effective strategies that work together with automations can be used to increase revenues even more. Optimizing campaigns from time to time … Read more

6 Best Performing Email Retargeting Campaigns

Those are the best performing email campaigns that you must have for your ecommerce business. If you don’t know how to create them, get in touch with us or create a free account. There’s no specific order for the following campaigns, because the results are different based on each shop, industry size or target.

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What is Conversion Rate Optimization?

To find out what conversion rate optimization is, Wikipedia gives the following definition: In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. Using more familiar terms, conversion … Read more

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