All you need to know about push notifications:
Push notifications are short messages displayed when browser is open. Currently they are available on Chrome, Firefox, Safari and Opera.
How push notifications work?
People are visiting your website, and a prompt asking for push notifications permission appears.
If they give permission you can target them later with a short message.
How push notifications look like?
They appear on desktop browsers as a message in the top-right corner and on mobile the same way as any other notification.
What content can be sent inside a push message?
You can customize title, message content, thumbnail. Chrome allows for a bigger image to be displayed below the message. Clicking on it will redirect user to a link you provide.
What are the benefits of push notifications?
- Very small costs
- Very high click-rate
- Only few unsubscribes
- Instantly delivered
- Easy to start
How can you start sending push notifications?